Spirally Google and Facebook advertising costs reaffirm traditional digital marketing methods
Digital marketing

Spirally Google and Facebook advertising costs reaffirm traditional digital marketing methods

Fri 14 Dec 2018
By John Nayler

As Google and Facebook continue to line their pockets with global wealth that would make any billionaire blush, their stranglehold on modern advertising is reaffirming the price point value of traditional marketing and digital methods as the smart "investors" choice.

At eCentral, we are approaching the 20 year mark in our short history. It's a history nearly as long as the commercial internet itself and of that legacy we are humbly happy.

Over the years, we have always pioneered leading methods to market online with fast customer-oriented websites (now called UX or user-experience), positioning websites at the top of search results (now call SEO) and programmed online website function (now called Cloud Computing).

Along the way, we have capitalised on the most powerful and dis-proved the questionable.

Here are some other notable innovations and leadership in our history:
- Created ways to get the best from the original Google Adwords shortly after it's arrival in 2000 and managing Adwords for clients ever since.
- Creation of our own email newsletter systems in 2004 (about the time that Mail Chimp arrived). This original functions are now integrated to our Jetstream CRM.
- Created social media "look what a great holiday we are having" social update via email before Facebook existed and social media had a name.
- Creation of automated "testimonial" review and photo collection systems circa 2005, years before social media reviews were popularised.
- Writing numerous CRM customer database and customer knowledge retention systems on the "cloud" since our April 1999 beginnings.

Today eCentral's methods have stood the test of time. It is not surprising to us that key elements of the success created for our customers continues to be regarded by industry analysts for the rock-solid and accountable results over time. (See attached article: Proven Digital Media Still Commands Marketing Budgets)

That's not to say that we are against Google Adwords, Facebook Advertising and social media, it's just that we worry about business committing large percentages of marketing budget to paid Ads which is akin to endlessly playing gaming machines at the local casino in the hope of the occasional win.

Paid ads are part of the mix in our opinion... As should be the more than 15 specific points of marketing and digital in the modern day... All of these and more are integrated into the systematic approach we take with Queensland's Best Marketing Program. The results are in - our systems work and demonstrably so.

We look forward to speak with any business that sees sense in marketing investment over the long term. We note that the smartest and most successful of our clients also believe in hard work, having integrity and a commitment to customer service as part of an overall approach to building sustainable profit business.

Related Links:
   Proven Digital Media Still Commands Marketing Budgets
   Queensland's Best Marketing Program

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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11