Number one in search engine optimisation with a bullet

Tue 24 Oct 2017
By John Nayler


In the drive for top search results for our clients the wins are sometimes a long time to come and the result of a determined, considered and consistent process by ourselves and client.

In the case of Whitehaven Xpress we are celebrating this week as considered and consistent effort applied to their digital strategy over 2 years has finally struck the jackpot.

Put down your glasses, Google has rewarded them with not just the top search position but awarded them a large display panel at the search for "Whitehaven Beach tours".

Containing a tour map and key features, there is probably no better position and unquestionably the result of dedication to the pillars of
1. Hard core web page design and optimisation with ongoing
2. Consistent blogging using our fast blogging too
3. Whitehaven Xpress commitment to building a great reputation on google with 100+ Google reviews rating 4.9
4. Tracking and tweaking

This all comes a time when new operators are competing on the same route with aggressive tactics online, optimisation, on the street and on the water.

How do you value such optimisation? It's simple. The clicks to the web site number more than 2000 per month coming from search results at no click cost. Should Whitehaven Xpress need a paid click campaign instead, it would cost at least $1 per click. So that is $2000 in savings on advertising costs PER MONTH.