With our 25 years of experience in marketing and digital we are happy to share a few secrets we have learnt about marketing for medium sized service and retail businesses like yours.
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Aptus Plumbing & Gas were referred to eCentral by another one of our Local Best clients. Brett, the owner of the business had 3 meetings with eCentral prior to his engagement with us, which culminated in Aptus Plumbing and Gas joining the ranks of Local Best in March 2019. Brett wanted to be 100% sure that we were the best company to be his Marketing Managers. We think he chose wisely and the results are evident in his financials, enquiry rates and top of key SEO positions.
Aptus Plumbing and Gas were new to consumer marketing when they started with Local Best Marketing Program. When we showed them a consistently reliable marketing plan at a fixed price for 12 months with no add-on costs and no Google Ads, they knew immediately the program was right for them. Would you like a marketing plan that has proven itself time and time again?
With a 5 star attitude towards customer service, Aptus Plumbing and Gas were perfectly placed to utilise eCentral's methods of building an online reputation. When they started working with eCentral, they had only 20 5-star reviews, and they now have more than 200 of them only 18 months later. That's a 1000% increase in reviews, and they’ve retained their 5-star rating. That's been great for business. Would you like prospects who are already convinced?
To take advantage of the gap between hot water failure and the right online advice, eCentral have built Aptus Plumbing & Gas' marketing into their geography as the hot water specialists. We even built them an app to help people select the right hot water system for their needs - that's unique and bringing extra business every week. Fancy focusing your business on the most lucrative work?
Active Pool Supplies is located at Bundall and Runaway Bay on the Gold Coast. It is an award winning Pool Shop that offers pool services, pool cleaning, equipment repairs and water testing. It is your one-stop-shop for all facets of pool equipment and services.
Around November 2018, eCentral became the Marketing Managers for Active Pool Supplies. The Owner Angus, came upon one of our website designs and was impressed by the appearance. After speaking with us and having a quantified comprehension of what we could do for his business, he was onboard.
By using eCentral's own Jetstream Platform we are now broadcasting emails on their behalf to thousands of more customers included in our flat monthly fee. Active Pool Supplies are now better connected to their customer database and have well programmed and informative campaigns going out.
eCentral orchestrated a very successful 12 week Newsletter campaign over the Christmas and New Year period. So successful that we built a 'Jobs Page', within the website to attract new pool technicians as business was escalating at a rapid pace.
Throughout this very challenging time of the COVID-19 pandemic, eCentral have been sending out essential communications to customers reassuring them of the health and safety measures that the team at Active Pool Supplies were diligently undertaking. It was business as usual with new precautions.
The business relationship between eCentral and Active Pool Supplies continues to strengthen as does their financial outlook.
eCentral were called upon with our Local Best Marketing Program to replace an 8-year-old website, after a previous project to update it had failed. eCentral had a new website up and running in less than 6 weeks, complete with the latest web design methods, entirely optimised for search, and built on our Jetstream content management platform. What's more, it's updated virtually every week - and Google loves that. Is your website tired?
Pool care is a competitive consumer sector where offers and promotions are key drivers for getting people to make a purchase. At the instructions of Active Pool Supplies, eCentral sends through newsletters at a robust page. These newsletters help keep their clients informed while ensuring marketing costs stay at a fixed price via Local Best Marketing Program. Do you have offers and specials to communicate?
Along with the newsletters, eCentral's "contract marketing department" approach to customer engagement means that Active Pool Supplies can rely on eCentral to develop and distribute promotional offers via their website, social media, Facebook page, and newsletters, included in the fixed monthly fee. That's peace of mind for your business’ budget planning. Would your business run more smoothly supported by a marketing department contracted at a fixed price?
Through eCentral's secret 18 point Local Best Marketing Program, Tree Essence watched as their existing Wordpress website was transferred to Jetstream, eCentral's digital marketing platform. It looked no different, but the website was infinitely faster, grew new branches of gorgeous content about their work and their commitment to quality. Shortly after implementation the website sprouted eCentral's "local search" strategy - the likes of which they had never seen before.... and the results are locking in at the time of writing and available for you to test - simply pick a Gold Coast suburb and Google "tree removal that-suburb" - you will find Tree Essence near the top of ever search result, if not in position one!
Tree Essence has expanded inspired by the steady increase in enquiry rates - They are a growing business and thrive in the fierce market place of Arboriculture and tree removal as a premium provider of expertise and quality customer service.
We perfected the SEO footprint for Tree Essence, including publishing a web page per suburb locality across the Gold Coast, Tweed, and Byron Bay regions. Filled with photos, job history, case studies and local reviews, Google places these pages first on relevant searches, and clients love them too. People call Tree Essence constantly because they appear local. Would your business be more profitable servicing mostly local clients?
Week in and week out, eCentral's local team creates case studies, FAQs, and other spectacular content, and these pieces of content are posted to the Google My Business, website, and other social medias for Tree Essence. Tree Essence's demonstrated knowhow is generating them new business, exponentially. Does no one know about the great work you do?
Tree Essence knows that clients are likely to call on them time and again, so staying in touch as a reminder is valuable. eCentral's own Jetstream content system groups and collates case studies, promotions, and news to send rich newsletters to past clients every month. Would you like to stay in touch with past customers effortlessly?
Fort Knox Storage is a Queensland based family owned and operated business. They joined the well deserved rank of becoming one of Local Best Businesses in November 2018. The team at eCentral had many meetings with the owners, shareholders and senior staff well prior to this date. Taking on eCentral as their Marketing Managers was something they had to consider very seriously and be reassured that we were up to the task. They wanted new, fresh and innovative ideas to put them ahead of their competitors. So, yes! They chose us and we began to take them on a new upward financial journey.
We began by reshaping their website with the fastest and latest technology and reduced their dependency on paid Google ads. Some of the team here at eCentral undertook a road trip to meet the Managers in various locations to gain a better insight into how each Fort Knox Storage site was operating. We wanted to ensure we took a highly beneficial and holistic approach to the changes that we were making.
Now, 70% of Fort Knox Storage's current business is coming from organic sources that has been very reliable, with more than 2 times the organic click-through rate than before, which is very significant to changing the nature of their business. The statistics continue to show that occupancy is well above the year on year results.
eCentrals initial consultation spotted a number of problems with the existing website. In just 6 weeks eCentral built a new website with superior functionality, as well as a UX and UI that converts more enquiries. Such a fast website build was incredible as it included hand coding a website from scratch, integrating all existing content, retaining SEO standing and integrating online quote and enquiry plugins to Sitelink software. Is your website ineffective at converting business?
Fort Knox Storage believed that Google Ads was the main means of acquiring clients thanks to their lackluster SEO performance prior to eCentrals engagement. There have been a number of first-class, white hat SEO methods developed at eCentral since 1999. Putting them in play for Fort Knox Storage saw a 2.5x improvement in 6 months and 3x improvement by 18 months... Never mind the arrival of a pandemic and recession. Does your business need more prospects?
Every week eCentral's tenure includes the hand capture of 500+ data points about Fort Knox Storage's digital performance. This quality of information keeps the finger on the pulse, identifying both the gaps and where the business is coming from. With this information, we were able to determine that organically-sourced business has shot up from 20% to 40% since Fort Knox Storage started working with eCentral. Would you like to have data based confidence in your marketing?
Conquer Termites Northside is a leading example of our Local Best Marketing Program at work. Using a proiritised approach to implementing Local Best Marketing Program, we identified the best opportunities for marketing their business and sought them out first. As success mounted, we implemented the rest of the instruments at our disposal, tweaked secret search engine techniques, engineered a first class social media presence and optimised an engaging website. Video, email newsletters and customer surveys are other critical innovations in the mix.
As a result, Conquer Termites Northside enjoy top Google position across their target geography. They are now perceived as industry leaders. The phone is constantly ringing driving business growth.
Conquer Termites Northside's website, termitesnorthside.com.au, now ranks first for the majority of Google searches for "Termites
Conquer Termites Northside boasts a 5-star ranking on Google Maps with more than 120 reviews and counting. We’ve developed a systemised process for surveying and trained staff to gather reviews to achieve this result. Great reviews means that new prospects ring every day already convinced that Conquer Termites Northside is the right choice. Would you like to have no competition?
Conquer Termites Northside elected to have their own video blog from our social media engagement options. "Termite Talk" features 40+ episodes across YouTube, Facebook and their website. They are regarded as industry leaders because they are so professionally published in video while also marketing across YouTube search. Would you like to be regarded as an industry leader?