Local Best Marketing Program

Local Best Marketing Program

Bulletproof Methods, Exponential Results

Since 1999 eCentral has stood for integrity and results, using the best marketing methods and technology.

The best of our methods is now packaged into "Local Best Marketing Program" which includes more than 15 marketing and digital winners. It is a distillation of the most powerful and reliable things we do.

This is where you come in. We are seeking more great local businesses that believe in client service, the importance of having a first rate reputation and want to grow.

Now is the time for you to take action. Call on us to get a free investigation into your currently marketing methods, your reputation and insights and the marketing changes to make your business grow.

Call eCentral on 0407 15 13 11

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With our 25 years of experience in marketing and digital we are happy to share a few secrets we have learnt about marketing for medium sized service and retail businesses like yours.
Get in touch today.

Aptus Plumbing & Gas

Local Best Plumbers, Brisbane Northside


Aptus Plumbing & Gas grew their business with eCentral

Case Study: Aptus Plumbing & Gas

Aptus Plumbing & Gas were referred to eCentral by another one of our Local Best clients. Brett, the owner of the business had 3 meetings with eCentral prior to his engagement with us, which culminated in Aptus Plumbing and Gas joining the ranks of Local Best in March 2019. Brett wanted to be 100% sure that we were the best company to be his Marketing Managers. We think he chose wisely and the results are evident in his financials, enquiry rates and top of key SEO positions.

Core strategies for marketing reach of Aptus Plumbing & Gas

Marketing and Digital strategy

Aptus Plumbing and Gas were new to consumer marketing when they started with Local Best Marketing Program. When we showed them a consistently reliable marketing plan at a fixed price for 12 months with no add-on costs and no Google Ads, they knew immediately the program was right for them. Would you like a marketing plan that has proven itself time and time again?

Online Reputation Management

With a 5 star attitude towards customer service, Aptus Plumbing and Gas were perfectly placed to utilise eCentral's methods of building an online reputation. When they started working with eCentral, they had only 20 5-star reviews, and they now have more than 200 of them only 18 months later. That's a 1000% increase in reviews, and they’ve retained their 5-star rating. That's been great for business. Would you like prospects who are already convinced?

Hot Water System niche

To take advantage of the gap between hot water failure and the right online advice, eCentral have built Aptus Plumbing & Gas' marketing into their geography as the hot water specialists. We even built them an app to help people select the right hot water system for their needs - that's unique and bringing extra business every week. Fancy focusing your business on the most lucrative work?

Aptus Plumbing & Gas Testimonial

Brett Mulhall speaks about marketing with eCentral.

"John and his team have just been brilliant"

When I first spoke to John we were nowhere. We had zero leads in the marketing space, we were not on any Google pages. ... Being with John and the team, eCentral, we managed to now reach page one. And even now in recent times up to position number one for "plumbers northside". ... It's bringing our leads in, where we were maybe every 3 to 4 weeks, now we get those numbers per day.

Brett Mulhall
Aptus Plumbing & Gas

Learn more and  call 0407 15 13 11


Active Pool Supplies

Local Best Gold Coast Pool Shop & Pool Cleaning


Active Pool Supplies grew their business with eCentral

Case Study: Active Pool Supplies

Active Pool Supplies is located at Bundall and Runaway Bay on the Gold Coast. It is an award winning Pool Shop that offers pool services, pool cleaning, equipment repairs and water testing. It is your one-stop-shop for all facets of pool equipment and services.

Around November 2018, eCentral became the Marketing Managers for Active Pool Supplies. The Owner Angus, came upon one of our website designs and was impressed by the appearance. After speaking with us and having a quantified comprehension of what we could do for his business, he was onboard.

By using eCentral's own Jetstream Platform we are now broadcasting emails on their behalf to thousands of more customers included in our flat monthly fee. Active Pool Supplies are now better connected to their customer database and have well programmed and informative campaigns going out.

eCentral orchestrated a very successful 12 week Newsletter campaign over the Christmas and New Year period. So successful that we built a 'Jobs Page', within the website to attract new pool technicians as business was escalating at a rapid pace.

Throughout this very challenging time of the COVID-19 pandemic, eCentral have been sending out essential communications to customers reassuring them of the health and safety measures that the team at Active Pool Supplies were diligently undertaking. It was business as usual with new precautions.

The business relationship between eCentral and Active Pool Supplies continues to strengthen as does their financial outlook.

Core strategies for marketing reach of Active Pool Supplies

Fast, Dynamic Website

eCentral were called upon with our Local Best Marketing Program to replace an 8-year-old website, after a previous project to update it had failed. eCentral had a new website up and running in less than 6 weeks, complete with the latest web design methods, entirely optimised for search, and built on our Jetstream content management platform. What's more, it's updated virtually every week - and Google loves that. Is your website tired?

Newsletters

Pool care is a competitive consumer sector where offers and promotions are key drivers for getting people to make a purchase. At the instructions of Active Pool Supplies, eCentral sends through newsletters at a robust page. These newsletters help keep their clients informed while ensuring marketing costs stay at a fixed price via Local Best Marketing Program. Do you have offers and specials to communicate?

Promotions

Along with the newsletters, eCentral's "contract marketing department" approach to customer engagement means that Active Pool Supplies can rely on eCentral to develop and distribute promotional offers via their website, social media, Facebook page, and newsletters, included in the fixed monthly fee. That's peace of mind for your business’ budget planning. Would your business run more smoothly supported by a marketing department contracted at a fixed price?

Active Pool Supplies Testimonial

"Recommmended"

I first engaged eCentral to manage our digital marketing in September 2018. Since that time, eCentral has re-created our website, managed our SEO, creatively designed several marketing campaigns (including video creation, newsletters, competitions, and other content to drive traffic). They have effectively monitored and reported results. John and his team are diligent, helpful, imaginative and possess a strong work ethic. I am happy to recommend their services!

Learn more and call  0407 15 13 11


Tree Essence

Local Best Arborists, Gold Coast, Tweed & Byron


Tree Essence grew their business with eCentral

Case Study: Tree Essence

Through eCentral's secret 18 point Local Best Marketing Program, Tree Essence watched as their existing Wordpress website was transferred to Jetstream, eCentral's digital marketing platform. It looked no different, but the website was infinitely faster, grew new branches of gorgeous content about their work and their commitment to quality. Shortly after implementation the website sprouted eCentral's "local search" strategy - the likes of which they had never seen before.... and the results are locking in at the time of writing and available for you to test - simply pick a Gold Coast suburb and Google "tree removal that-suburb" - you will find Tree Essence near the top of ever search result, if not in position one!

Tree Essence has expanded inspired by the steady increase in enquiry rates - They are a growing business and thrive in the fierce market place of Arboriculture and tree removal as a premium provider of expertise and quality customer service.

Core strategies for marketing reach of Tree Essence

Suburb Level Expertise

We perfected the SEO footprint for Tree Essence, including publishing a web page per suburb locality across the Gold Coast, Tweed, and Byron Bay regions. Filled with photos, job history, case studies and local reviews, Google places these pages first on relevant searches, and clients love them too. People call Tree Essence constantly because they appear local. Would your business be more profitable servicing mostly local clients?

Content - case studies

Week in and week out, eCentral's local team creates case studies, FAQs, and other spectacular content, and these pieces of content are posted to the Google My Business, website, and other social medias for Tree Essence. Tree Essence's demonstrated knowhow is generating them new business, exponentially. Does no one know about the great work you do?

Newsletters

Tree Essence knows that clients are likely to call on them time and again, so staying in touch as a reminder is valuable. eCentral's own Jetstream content system groups and collates case studies, promotions, and news to send rich newsletters to past clients every month. Would you like to stay in touch with past customers effortlessly?

Tree Essence Testimonial

Jamie Montgomery speaks about marketing with eCentral.

"Your business will grow expontentially"

If you are serious abou tdeveloping your business, I would definitely give eCentral a call. These guys are fantastic. They know what they are doing, and your business will grow exponentially.

Jamie Montgomery
Tree Essence, Arborists

Learn more and  call 0407 15 13 11


Fort Knox Storage

Local Best Storage Solution


Fort Knox Storage grew their business with eCentral

Case Study: Fort Knox Storage

Fort Knox Storage is a Queensland based family owned and operated business. They joined the well deserved rank of becoming one of Local Best Businesses in November 2018. The team at eCentral had many meetings with the owners, shareholders and senior staff well prior to this date. Taking on eCentral as their Marketing Managers was something they had to consider very seriously and be reassured that we were up to the task. They wanted new, fresh and innovative ideas to put them ahead of their competitors. So, yes! They chose us and we began to take them on a new upward financial journey.

We began by reshaping their website with the fastest and latest technology and reduced their dependency on paid Google ads. Some of the team here at eCentral undertook a road trip to meet the Managers in various locations to gain a better insight into how each Fort Knox Storage site was operating. We wanted to ensure we took a highly beneficial and holistic approach to the changes that we were making.

Now, 70% of Fort Knox Storage's current business is coming from organic sources that has been very reliable, with more than 2 times the organic click-through rate than before, which is very significant to changing the nature of their business. The statistics continue to show that occupancy is well above the year on year results.

Core strategies for marketing reach of Fort Knox Storage

New Highly-Ranked Website

eCentrals initial consultation spotted a number of problems with the existing website. In just 6 weeks eCentral built a new website with superior functionality, as well as a UX and UI that converts more enquiries. Such a fast website build was incredible as it included hand coding a website from scratch, integrating all existing content, retaining SEO standing and integrating online quote and enquiry plugins to Sitelink software. Is your website ineffective at converting business?

Massive SEO improvements

Fort Knox Storage believed that Google Ads was the main means of acquiring clients thanks to their lackluster SEO performance prior to eCentrals engagement. There have been a number of first-class, white hat SEO methods developed at eCentral since 1999. Putting them in play for Fort Knox Storage saw a 2.5x improvement in 6 months and 3x improvement by 18 months... Never mind the arrival of a pandemic and recession. Does your business need more prospects?

Surprising marketing and digital analytics

Every week eCentral's tenure includes the hand capture of 500+ data points about Fort Knox Storage's digital performance. This quality of information keeps the finger on the pulse, identifying both the gaps and where the business is coming from. With this information, we were able to determine that organically-sourced business has shot up from 20% to 40% since Fort Knox Storage started working with eCentral. Would you like to have data based confidence in your marketing?

Conquer Termites Northside

Local Best termite control


Conquer Termites Northside grew their business with eCentral

Case Study: Conquer Termites Northside

Conquer Termites Northside is a leading example of our Local Best Marketing Program at work. Using a proiritised approach to implementing Local Best Marketing Program, we identified the best opportunities for marketing their business and sought them out first. As success mounted, we implemented the rest of the instruments at our disposal, tweaked secret search engine techniques, engineered a first class social media presence and optimised an engaging website. Video, email newsletters and customer surveys are other critical innovations in the mix.

As a result, Conquer Termites Northside enjoy top Google position across their target geography. They are now perceived as industry leaders. The phone is constantly ringing driving business growth.

Core strategies for marketing reach of Conquer Termites Northside

SEARCH ENGINE POSITION

Conquer Termites Northside's website, termitesnorthside.com.au, now ranks first for the majority of Google searches for "Termites " in their region. Don't believe us? Try searching for "termites" followed by any Brisbane North suburb and see the results for yourself. Not only that, they appear at the top of searches for "termites northside" and "termites Brisbane". Would your business prosper at the top of search?

ONLINE REPUTATION MANAGEMENT

Conquer Termites Northside boasts a 5-star ranking on Google Maps with more than 120 reviews and counting. We’ve developed a systemised process for surveying and trained staff to gather reviews to achieve this result. Great reviews means that new prospects ring every day already convinced that Conquer Termites Northside is the right choice. Would you like to have no competition?

VIDEO MARKETING

Conquer Termites Northside elected to have their own video blog from our social media engagement options. "Termite Talk" features 40+ episodes across YouTube, Facebook and their website. They are regarded as industry leaders because they are so professionally published in video while also marketing across YouTube search. Would you like to be regarded as an industry leader?

Conquer Termites Northside Testimonials

Alan Ferguson speaks about marketing with eCentral.

"Proven Results"

Our experience with eCentral started in mid 2017 with their Digital Marketing planning service which revealed a range of ways they wanted to promote us online. Optimistic about the possibilities, we engaged their plan. It took a number of months to kick in but we are now experiencing results 40% and 50% greater than last year. Apart from the need for more staff we would like the trend to continue.

Alan Ferguson
Conquer Termites Northside

Learn more and call  0407 15 13 11


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