The end of adolescence looms
The end of adolescence looms

The end of adolescence looms

Sun 03 Sep 2017

A business colleague recently used the metaphor about a business that has been in around for 14 years. The sole trader had postured himself as a success story for having made it that far. The underlying learning though was that as a sole trader after 14 years he had, in fact, had 14 of the same years.

His job role had not changed and it was likely that he had not given himself much of a pay rise either.

Eventually, the message sunk in. eCentral has just celebrated it's 19th birthday and just in the nick of time, we are growing. The rebrand and re-orientation to deliver the full spectrum of digital strategy reflects a maturity that is long overdue.

If we were resting on our butts, we could easily claim success for simply still being in business. Lurking is a powerful contrast and timely inspiration is that the world's most powerful Internet company Google, has ALSO just celebrated 19 years in existence.

Their brand and the homepage have actually changed little over the years which reminds that they got the formula right proving that they kicked a goal in the first minute of the game. Kicking a gold nugget is pretty cool, particularly when you capitalise on it. :-)

Some of us have to try again and again to kick the winning goal... And kick we shall!

eCentral's suite of knowledge, products, and services are the culmination of 19 years of expertise in the field of web, Internet, digital marketing and customer database oriented work flow systems. They give our clients a massive advantage in every corner of the business game and integrate business components into one fluid system.

Case in point is our JetStream CRM. This core application installed into a business becomes the underpinning and extending system that drives marketing, blog casting, emailing and social media posting, sales, and process.

It has modules around quoting, projects, billing and customer satisfaction survey... and plenty of tricks up its sleeve.

Once implemented it will fit the business like a glove and intuitively refined so it will never need a manual and the minimum of training.

The way that you know a business is reaping the real benefit of a well tailored CRM is that it will appear to be almost invisible... The resulting workflow efficiency, saving on head count,  staff happiness, management effectiveness and client satisfaction goes all the way to the best a bottom line can be.

Has your system kicked a goal lately?

News Blog

Fake Google review feeding into ransom demands

Google Reviews AI Updates Removing Legit Reviews And Blackmailers Demand Money Via 1-star Reviews

Mon 18 Mar 2024

eCentral works hard for our clients to cement their reputation and see them rewarded for their hard work and customer service excellence.

In the recent weeks, there have been a couple of online ac ...


Google reviews now show local reviewer quality on review displays

Google reviews, fakes and UK legislation to fight them

Sat 27 Jan 2024

At eCentral we encourage and love to see our clients attract more real and authentic reviews to Google My Business Profile and elsewhere.

Something that troubles us is that a minority of businesses ...


Google my business scams

Google My Business scams on the rise

Fri 10 Nov 2023

In recent days one of our clients has had what appears to be a scam attempted by way of their "Google My Business" listing.

A minor weakness of Google My Business and Google Map listings is that an ...




What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11