Have you noticed this about big online brands?
What does the Google name have?

Have you noticed this about big online brands?


Wed 12 Jul 2017
By John Nayler

Often at eCentral we are approached by start-ups and business producing a new product. It's great because it is green fields branding, an opportunity to let the juices roam free and create.

All too often things need to be pulled back into line as the passion outlet onto canvas lacks the pointy end of the branding job required.

You must find something compelling for a name a logo that engages, attracts the eye and communicates the business activity or product in a nutshell.

It's no guarantee of success but here at least is one thing to definitely do if you have eyes on the big end of town and you are starting fresh. (If you already have a name / brand / logo - it's very typically best to stick with what you have! - DON'T CHANGE because you found this blog compelling)

Here's the tip, or least the journey to it :-)

What do you notice about these major online brands:
Google
Ebay
Facebook
Myspace
Yahoo
Napster (remember)
Uber
Paypal
Gumtree
Tinder
Grinder
Apple
Iphone
Samsung
LG
Sony
McDonalds (Maccas)

It's a long list of the most famous names online ... and maybe you spotted it.

How about these ones:
Alta Vista
Microsoft
Amazon
Bing
Live

Have you seen the difference in this list?

Given up yet - or have you noticed?
If you said the ones at the top of the list have two syllables and the ones at the bottom DON'T have two syllables!

That's right! For all the brand and business name advice out there, no one seems to have noticed that the biggest online brands have two syllables ... and probably a "oooo" or "ahhh" sound just to be sure. It's almost essential if you want to become a part of the urban dictionary.

See how it slips into the language because of it:

"I will Google the price of a new Apple iphone and then check the price on Ebay and Gumtree. I hope the seller accepts Paypal". Like poetry right?

Compared with:
"I will Bing it and check it out on Amazon and pay for it via Stripe". The staccato is like nails on the blackboard. Bing on it's own is so clipped and obviously a "name fail" being shoved on the world courtesy of rigid defaults in Windows 10. Yuk.

So there you have it - look out for a brand that rolls off the tongue with a "oooo" or "ahhh" sound and you automatically have a greater chance of success.

Now if you will excuse me I need to go put on a Band-Aid and Hoover and catch a Taxi.
What does the ebay name have?
What does the uber name have?
What does the Yahoo name have?
What does the Paypal name have?
What does the Tinder name have?

News Blog

Fake Google review feeding into ransom demands

Google Reviews AI Updates Removing Legit Reviews And Blackmailers Demand Money Via 1-star Reviews

Mon 18 Mar 2024

eCentral works hard for our clients to cement their reputation and see them rewarded for their hard work and customer service excellence.

In the recent weeks, there have been a couple of online ac ...

More


Google reviews now show local reviewer quality on review displays

Google reviews, fakes and UK legislation to fight them

Sat 27 Jan 2024

At eCentral we encourage and love to see our clients attract more real and authentic reviews to Google My Business Profile and elsewhere.

Something that troubles us is that a minority of businesses ...

More


Google my business scams

Google My Business scams on the rise

Fri 10 Nov 2023

In recent days one of our clients has had what appears to be a scam attempted by way of their "Google My Business" listing.

A minor weakness of Google My Business and Google Map listings is that an ...

More



Events

Testimonial

What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.

Brownie
Coastwatch

eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call John Nayler on 0407 15 13 11

Send