Have you noticed this about big online brands?

Wed 12 Jul 2017
By John Nayler

Often at eCentral we are approached by start-ups and business producing a new product. It's great because it is green fields branding, an opportunity to let the juices roam free and create.

All too often things need to be pulled back into line as the passion outlet onto canvas lacks the pointy end of the branding job required.

You must find something compelling for a name a logo that engages, attracts the eye and communicates the business activity or product in a nutshell.

It's no guarantee of success but here at least is one thing to definitely do if you have eyes on the big end of town and you are starting fresh. (If you already have a name / brand / logo - it's very typically best to stick with what you have! - DON'T CHANGE because you found this blog compelling)

Here's the tip, or least the journey to it :-)

What do you notice about these major online brands:
Google
Ebay
Facebook
Myspace
Yahoo
Napster (remember)
Uber
Paypal
Gumtree
Tinder
Grinder
Apple
Iphone
Samsung
LG
Sony
McDonalds (Maccas)

It's a long list of the most famous names online ... and maybe you spotted it.

How about these ones:
Alta Vista
Microsoft
Amazon
Bing
Live

Have you seen the difference in this list?

Given up yet - or have you noticed?
If you said the ones at the top of the list have two syllables and the ones at the bottom DON'T have two syllables!

That's right! For all the brand and business name advice out there, no one seems to have noticed that the biggest online brands have two syllables ... and probably a "oooo" or "ahhh" sound just to be sure. It's almost essential if you want to become a part of the urban dictionary.

See how it slips into the language because of it:

"I will Google the price of a new Apple iphone and then check the price on Ebay and Gumtree. I hope the seller accepts Paypal". Like poetry right?

Compared with:
"I will Bing it and check it out on Amazon and pay for it via Stripe". The staccato is like nails on the blackboard. Bing on it's own is so clipped and obviously a "name fail" being shoved on the world courtesy of rigid defaults in Windows 10. Yuk.

So there you have it - look out for a brand that rolls off the tongue with a "oooo" or "ahhh" sound and you automatically have a greater chance of success.

Now if you will excuse me I need to go put on a Band-Aid and Hoover and catch a Taxi.