Aptus Plumbing & Gas - the Leading Plumbers Northside
Aptus Plumbing Northside

Aptus Plumbing & Gas - the Leading Plumbers Northside

Wed 13 May 2020

Aptus Plumbing & Gas were referred to eCentral by another one of our Queensland's Best clients. Brett, the owner of the business had 3 meetings with eCentral prior to his engagement with us, which culminated in Aptus Plumbing and Gas joining the ranks of Queensland's Best in March 2019. Brett wanted to be 100% sure that we were the best company to be his Marketing Managers. We think he chose wisely and the results are evident in his financial outlook and overall position as No.1 in an organic search on Google for plumbers northside.

This was achieved with a range of our industry best practice white hat SEO techniques mixed with some very particular secret techniques developed since the business inception in 1999. Notably, this marketing success has been achieved WITHOUT a single paid Google or Facebook ad!

This was Brett's first attempt to move into the residential market arena and eCentral was his first ever association with a Marketing Agency. Most of Aptus Plumbing & Gas's work was coming through Real Estates and Property Managers and as a very astute businessman, Brett wanted his business to be more resilient with the direct sell model. Brett is a business owner who is off the tools, now working on the business and not in the business.

So, we began the task of working on their very attractive and fast website, which had no presence at all on Google and very little traffic. We refined the search engine optimisation (SEO), page content, installed our unique Jetstream plugin enhancements, news-casting and added locality pages. By mid-year 2019 it began to get traction on Google searches. Aptus Plumbing & Gas were now appearing on page 1 for "plumbers Northside" and not long after we were able to move them to No. 1!

The plumbing trade as we know is a very competitive market. For Google exposure, you are also competing with the likes of; Hi-pages, Yellow pages, Search local, etc, who are aggregate sites that offer the customer 3 quotes from various Plumbing businesses.

eCentral were also able to conduct a "customer service" training session for all Aptus Plumbing & Gas staff at one of their regular weekly meetings. We take a holistic approach to marketing when we become your Marketing Managers and we have the in-house expertise to do this. We also had weekly meetings with Brett which was integral to open communication, acquiring trust and achieving required outcomes.

Further into the year we began to run competitions, send out newsletters from our in-house Jetstream platform, we added a separate set of Suburb pages to market their hot water repair services and added a jobs page. They were becoming a wanted service with their reputation being recognised as second to none.  eCentral's week in week out efforts continue to take effect and escalate Aptus Plumbing & Gas's profile. In February 2020, Brett saw enough results and engaged us to expand his territory into the Moreton Shire, so much was his trust in our team of dedicated staff.

The business relationship and mutual respect between eCentral and Aptus Plumbing & Gas continues to strengthen as does their financial outlook. If you want Marketing Managers that have a combined 87 years of business experience and deliver results for your business and actually save you money, then contact eCentral on 0407 15 13 11.

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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11