Active Pool Supplies dives in with eCentral
Active Pool Supplies dives in with eCentral

Active Pool Supplies dives in with eCentral

Wed 22 Apr 2020

Active Pool Supplies is located at Bundall and Runaway Bay on the Gold Coast. It is an award winning Pool Shop that offers pool services, pool cleaning, equipment repairs and water testing. It is your one-stop-shop for all facets of pool equipment and services.

Around November 2018, eCentral became the Marketing Managers for Active Pool Supplies. The Owner Angus, came upon one of our website designs and was suitably impressed by the appearance. After speaking with us and having a quantified comprehension of what we could do for his business, he was onboard. This followed a disappointing redevelopment process over the prior 12-months with another marketing company that had no outcome in sight.

The team at eCentral began the process of creating a new website using the best, latest and fastest technologies. eCentral hand codes their websites to produce websites so fast that WordPress looks like a model T Ford, only less reliable. The new website was online very quickly and Active Pool Supplies were ready to tackle the peak summer season of December, with more functionality and flexibility to operate their business the way they wanted.

They had also been previously constrained by their old email platform and were getting charged 3 to 4 cents per email that was sent to their customer database. As marketing dollars were distributed across various avenues, they had to be selective in who they broadcast emails to, only sending out around 2,500 each campaign.

Not any more! - by using eCentral's own Jetstream Platform we are now broadcasting emails on their behalf to thousands of more customers included in our flat monthly fee. Active Pool Supplies are now better connected to their customer database and have well programmed and informative campaigns going out.

Another technology that we incorporated into their website is the 'Pool School', providing relevant and informative DIY content. A great success with their customers in gaining a greater understanding of their swimming pool, and the technical proficiency and performance provided by Active Pool Supplies.

eCentral orchestrated a very successful 12 week Newsletter campaign over the Christmas and New Year period. So successful that we built a 'Jobs Page', within the website to attract new pool technicians as business was escalating at a rapid pace.

Throughout this very challenging time of the COVID-19 pandemic, eCentral have been sending out essential communications to customers reassuring them of the health and safety measures that the team at Active Pool Supplies were diligently undertaking. It was business as usual with new precautions.

The business relationship between eCentral and Active Pool Supplies continues to strengthen as does their financial outlook. If you want Marketing Managers that have a combined 87 years of business experience and deliver results for your business and actually save you money, then contact eCentral on 0407 15 13 11.

A testimonial from Angus, Active Pool Supplies:
I first engaged eCentral to manage our digital marketing in September 2018. Since that time, eCentral has re-created our website, managed our SEO, creatively designed several marketing campaigns (including video creation, newsletters, competitions, and other content to drive traffic). They have effectively monitored and reported results. John and his team are diligent, helpful, imaginative and possess a strong work ethic. I am happy to recommend their services!

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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11