Content Is King

Content Is King

Thu 16 Dec 2021

When it comes to digital marketing, there's a lot to do. You need to create and maintain a website, manage the Google Business Profile, and you might even need to prepare an online storefront. However, once these tasks are complete, you aren't likely to perform them again, especially not if you're looking to benefit from the process. Recreating your website isn't going to attract new attention, your Google Business Profile won't be displayed more prominently on search results if you remake it each week, and constantly reconfiguring your web store is just going to leave your customers confused, not satisfied. Instead, once these tasks are complete, it's time to make way for the king of digital marketing: fresh content.

When marketing was nothing more than handing leaflets out on the street, content was the premier way to reach new customers, and not much has changed ever since. Even now, with all the innovations of digital marketing, creating new content for your customers is still the best way to increase the revenue of your company, but that isn't to say the digital revolution hasn't made life much simpler.

Digital content comes in many forms, of course, and each provides different benefits to different businesses. Email marketing (EDMs) is a common form of content creation, and is the digital equivalent of leaving a catalogue or pamphlet in a mailbox. Some companies benefit better from the wonders of social media marketing, lovingly creating hand-crafted campaigns made of both video and text content to reach customers in a comfortable space. Others still may choose to prioritise interactive quizzes, podcasts, or webinars; for every type of business, there is at least one type of content, if not multiple, that will suit it best.

If you're using digital marketing to boost the profit of your business, then you should make sure you're creating the best type of content to go with it. Fortunately, if you need any help with your digital marketing in Brisbane, you won't need to look any further than eCentral Marketing Managers. Since 1999, eCentral have been crafting digital marketing for a diverse range of business. Drawing a list of more than 100 of marketing and digital processes, we have crafted Queensland's Best Marketing Program which is the foundation for the success out client's enjoy. To see if it makes sense for eCentral to be be your marketing department, call 0407 15 13 11 to book a consultation and review of your current marketing systems.

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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11