Google My Business Is Now Google Business Profile

Google My Business Is Now Google Business Profile

Wed 08 Dec 2021

In the years following its introduction, Google My Business quickly became more and more important to the digital marketing world, offering businesses a quick and easy way to make their brand known to their customers via Google, an undeniably important Social Media for all the reviews that businesses collect. Recently, Google announced an update to Google My Business, rebranding the platform as the Google Business Profile. As the leading marketing managers in Brisbane, the team here at eCentral Marketing Managers would like to discuss exactly what that means for marketing professionals and business owners alike. href

Historically, Google My Business was the platform for making changes to your business, allowing you to edit details such as your location, website, and opening hours. However, all of these details weren't outwardly exposed to customers via Google My Business, but rather through something called the Business Profile, creating some confusion amongst marketing managers everywhere.

With the recent change, Google has put that confusion to rest. Now, you'll edit your Google Business Profile via the Google Business Profile Manager, uniting everything under one, simple banner. Other than simplifying the existing workflow, the change does not mean much to the functionality of these services, allowing businesses to continue using them as they were previously.

Importantly, this means that the Google Business Profile will likely continue to exert the same serious influence over local pack results as Google My Business did, which was thought by some, such as Whitespark, to impact these rankings as much as 36%. If Google Business Profile continues to enjoy such relevance, maintaining and updating these profiles will remain critical for any business.

Google's recent rebranding of their Google My Business service has caused ripples to echo out amongst the SEO world, though the update doesn't seem likely to herald any major changes to the methods used to boost SEO rankings in most contexts. If you would like to enjoy an SEO boost for your business, you can contact eCentral Marketing Managers, the number one choice for all marketing in Brisbane, on 0407 15 13 11.

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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

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Call eCentral Principal John Nayler on 0407 15 13 11