Why is my website not working?

Why is my website not working?

Wed 07 Sep 2016
By John Nayler

At eCentral we have been integrating websites into business since 1999, and along the way have assisted hundreds of business develop their online success.

We see many website builders forcing business to "FIT" a web site system, such as Wordpress, and then use bug infected plug-ins to try and encourage the website to do something remotely useful.

We think that method is completely wrong.

We believe that a web site and its marketing system have to be built to FIT THE BUSINESS.

OUR SUCCESS is demonstrated across industry and business size. CLIENT RETURN ON INVESTMENT we find is a function of COMMITMENT more than dollar investment.

Take the legal firm experiencing hyper growth that requires internal systems that manage growth in information and money managed in their trust account.

At the smaller end of the scale is a trades person who spent $1000 in 2006 and still has the phone ringing daily - the new work generated by his web site.

It all starts with a tiny investment and the DECISION to do something about undertaking business online.

This is something we can start as soon as you have made your decision:

Research - Searching the marketplace to find examples of best practise, identify innovations and closely critic the opportunities to find the niche, market space, decision makers and ways to get to the target people.

Plan - Adding layers of innovation, we take the research and leaders in the industry space and make something even better. We don't just want to match the market leader in your business space, we keep adding improvements to the model until we have something that will exceed everyone's expectations.

Names - If new brands have been generated as part of the plan, these are derived, tested and checked against other IP.

Assets secured - Domains, online locations and social media accounts are secured to ensure that IP is secure.

Rapid Development - Using our extensive software assets, experience and prior knowledge, we quickly develop your web site or web app so you can see it come to life in weeks - not months or years! You will be able to see it day by day come to life and be tested, whilst retaining full control.

Testing and approvals - The drafted web site or app is developed in concert with your testing and eCentral. It is very important that you go through the website to be sure your expectations have been succeeded - to be sure it aligns with your business's function and aims. Better development of the website and marketing, better results for you.

Launch - Safe from fanfare and shattering champagne bottles, the web site is published to the world. Advertising, marketing, social media set in play to start the process of attracting your new customers.

Maintenance and refinement - The process of improvement is ongoing. A successful web site is a living thing which retains the attention of Google and customers.

How can this process take your business to the next level online? eCentral is standing by to meet and discuss the possibilities.

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What business leaders have to say about eCentral

"... to a site that is user friendly, produces fantastic results"

We have been working with eCentral for over a year now ...and will continue to use his services indefinitely due the complete satisfaction we have in this arrangement. They have taken us from a web site that was hard to manage and invisible to a site that is user friendly, produces fantastic results in terms of direct business...they have placed us into top 5 positions ...and I can now see the steps they took to grow our understanding, knowledge and then take the steps to grow our online success. Can't recommend them highly enough.

Shane McNally
Whitehaven Xpress

You might ask, why do John's web designs work so well?

No matter how clever in an IT sense web developers may be, if they don’t understand the basic principle that web sites are a business’s window to the world and should convert information into revenue, they aren’t of much value. For these reasons, I have immense respect for John Nayler and his knowledge and skills and highly recommend him to anyone who may be thinking of engaging his services.


eCentral consistently delivered software systems that sustained our growth and the need for bespoke software to support the business model.

The simplicity of the systems and software enabled staff to proceed with minimal training while delivering reports integral to the management of the business. By the time the systems were built, eCentral had gone on to construct a Trust Accounting System which was fully integrated with the rest of the application set streamlining our workflow significantly and providing substantial cost saving due to efficient work processes. For an IT consultant, John has a unique capacity to interrogate the processes within the business and understand the business drivers. His solutions were always with our specific business outcomes in mind. I have, in over 40 years in business, found this to be a very rare combination. I highly recommend the software development capabilities of John Nayler and eCentral.

Don Horsfall
Conveyancing Works Solicitors

Contact Us

Call eCentral Principal John Nayler on 0407 15 13 11