With our 25 years of experience in marketing and digital we are happy to share a few secrets we have learnt about marketing for medium sized service and retail businesses like yours.
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Aptus Plumbing & Gas were referred to eCentral by another one of our Local Best clients. Brett, the owner of the business had 3 meetings with eCentral prior to his engagement with us, which culminated in Aptus Plumbing and Gas joining the ranks of Local Best in March 2019. Brett wanted to be 100% sure that we were the best company to be his Marketing Managers. We think he chose wisely and the results are evident in his financials, enquiry rates and top of key SEO positions.
When Aptus Plumbing & Gas started with the Local Best Marketing Program, they were new to consumer marketing. By showing them a program with no add-on costs and no Google Ads, only a fixed cost for 12 months, it was obviously the right program for them. Do you need a marketing plan that has a proven track record?
Aptus Plumbing & Gas have a 5-star attitude towards customer service, making them an excellent choice for our methods of cultivating a reputation online. When they started working with eCentral, they had only 20 5-star reviews, and they now have more than 200 of them only 18 months later. It’s been great for business to experience a 1000% increase in reviews, while still retaining a 5-star rating. Could you benefit from prospects who already know you’re the best in your field?
eCentral built Aptus Plumbing & Gas’ marketing directly into their geography and used it to reinforce their reputation as hot water specialist, taking advantage of a gap between the failure of hot water systems and the lack of online advice. There’s even an app that helps people consider their needs and suit the right hot water system - this unique system brings in new business each and every week. Would you like to focus on the work that is most lucrative for your business?
"John and his team have just been brilliant"
When I first spoke to John we were nowhere. We had zero leads in the marketing space, we were not on any Google pages. ... Being with John and the team, eCentral, we managed to now reach page one. And even now in recent times up to position number one for "plumbers northside". ... It's bringing our leads in, where we were maybe every 3 to 4 weeks, now we get those numbers per day.
Active Pool Supplies is located at Bundall and Runaway Bay on the Gold Coast. It is an award winning Pool Shop that offers pool services, pool cleaning, equipment repairs and water testing. It is your one-stop-shop for all facets of pool equipment and services.
Around November 2018, eCentral became the Marketing Managers for Active Pool Supplies. The Owner Angus, came upon one of our website designs and was impressed by the appearance. After speaking with us and having a quantified comprehension of what we could do for his business, he was onboard.
By using eCentral's own Jetstream Platform we are now broadcasting emails on their behalf to thousands of more customers included in our flat monthly fee. Active Pool Supplies are now better connected to their customer database and have well programmed and informative campaigns going out.
eCentral orchestrated a very successful 12 week Newsletter campaign over the Christmas and New Year period. So successful that we built a 'Jobs Page', within the website to attract new pool technicians as business was escalating at a rapid pace.
Throughout this very challenging time of the COVID-19 pandemic, eCentral have been sending out essential communications to customers reassuring them of the health and safety measures that the team at Active Pool Supplies were diligently undertaking. It was business as usual with new precautions.
The business relationship between eCentral and Active Pool Supplies continues to strengthen as does their financial outlook.
After a previous attempt at updating an 8-year-old website failed, eCentral and the Local Best Marketing Program were called upon to get the job done. In less than 6 weeks, eCentral replaced the website with a new product running on the Jetstream content management system, using the latest web design methods and entirely optimised for search. And Google loves its regular updates, with new content basically every week. Could your website benefit from a touch-up?
In the pool care sector, offers and promotions are a key way to cut through the competition and encourage purchases. At the instructions of Active Pool Supplies, eCentral sends through newsletters at a robust page. Marketing costs can stay at a fixed price with the Local Best Marketing Program while still keeping clients dynamically informed with content such as these newsletters. Could you communicate your offers and special deals with newsletters?
eCentral’s "contract marketing department" customer engagement approach allows Acitve Pool Supplies to be certain that eCentral will continue to distribute promotional offers that we create via their website, Facebook page, social media, and newsletters, all without increasing the monthly fee. Your budget planning can’t find a better piece of mind. Can a fixed-price marketing solution help keep your business running smoothly?
"Recommmended"
I first engaged eCentral to manage our digital marketing in September 2018. Since that time, eCentral has re-created our website, managed our SEO, creatively designed several marketing campaigns (including video creation, newsletters, competitions, and other content to drive traffic). They have effectively monitored and reported results. John and his team are diligent, helpful, imaginative and possess a strong work ethic. I am happy to recommend their services!
Through eCentral's secret 18 point Local Best Marketing Program, Tree Essence watched as their existing Wordpress website was transferred to Jetstream, eCentral's digital marketing platform. It looked no different, but the website was infinitely faster, grew new branches of gorgeous content about their work and their commitment to quality. Shortly after implementation the website sprouted eCentral's "local search" strategy - the likes of which they had never seen before.... and the results are locking in at the time of writing and available for you to test - simply pick a Gold Coast suburb and Google "tree removal that-suburb" - you will find Tree Essence near the top of ever search result, if not in position one!
Tree Essence has expanded inspired by the steady increase in enquiry rates - They are a growing business and thrive in the fierce market place of Arboriculture and tree removal as a premium provider of expertise and quality customer service.
Our team created a web page for every suburb locality in the Gold Coast, Tweed, and Byron Bay regions, perfecting the SEO footprint for Tree Essence. Google places these pages first on relevant searches thanks to how filled they are with photos, job histories, case studies, and local reviews – and your customers will also love them. Thanks to their local feel, people are constantly calling Tree Essence. Are local clients a profitable demographic for your business?
Every week, our fantastic, local team creates FAQs, cast studies, and other phenomenal content, and these pieces of content are posted to the Google My Business, website, and other social medias for Tree Essence. There is exponential growth shown in the new business generated by Tree Essence’s demonstrated understanding of their field. Do your customers understand how fantastic your work is?
Clients are known to call upon Tree Essence time and time again, so it’s important to stay in touch. It’s simple to collect your case studies, promotions, and news into rich newsletters to send to your clients each month with eCentral’s Jetstream platform. How easy would it be to stay in touch with your old customers with our system?
"Your business will grow expontentially"
If you are serious abou tdeveloping your business, I would definitely give eCentral a call. These guys are fantastic. They know what they are doing, and your business will grow exponentially.
Fort Knox Storage is a Queensland based family owned and operated business. They joined the well deserved rank of becoming one of Local Best Businesses in November 2018. The team at eCentral had many meetings with the owners, shareholders and senior staff well prior to this date. Taking on eCentral as their Marketing Managers was something they had to consider very seriously and be reassured that we were up to the task. They wanted new, fresh and innovative ideas to put them ahead of their competitors. So, yes! They chose us and we began to take them on a new upward financial journey.
We began by reshaping their website with the fastest and latest technology and reduced their dependency on paid Google ads. Some of the team here at eCentral undertook a road trip to meet the Managers in various locations to gain a better insight into how each Fort Knox Storage site was operating. We wanted to ensure we took a highly beneficial and holistic approach to the changes that we were making.
Now, 70% of Fort Knox Storage's current business is coming from organic sources that has been very reliable, with more than 2 times the organic click-through rate than before, which is very significant to changing the nature of their business. The statistics continue to show that occupancy is well above the year on year results.
In our initial consultation, it became clear that there were a number of problems with the website as it existed. eCentral was able to build a new website that delivered superior functionality, while converting more enquiries thanks to it’s improved UX and UI, and it only took us 6 weeks. This was incredibly fast, as our team had to integrating online quote and enquiry plugins to Sitelink software, retain the SEO standing, integrate all existing content, and craft a new website from scratch and by hand coding. Does your website convert business effectively?
Thanks to their poor SEO performance in the past, before eCentral became involved, Fort Knox Storage was under the impression that Google Ads was the best way to find new clients. There have been a number of first-class, white hat SEO methods developed at eCentral since 1999. Despite the pandemic and subsequent recession, Fort Knox Storage enjoyed a 2.5x improvement over 6 months and a 3x improvement over 18 months thanks to our methods. Would your business benefit from more prospects?
As part of our weekly work, eCentral captures more than 500 data points about Fort Knox Storage’s digital performance by hand. We’re able to identify gaps and where business is coming from by keeping our finger on the pulse. eCentral was able to determine that organically-sourced business has gone up from 20% to 40% once we starting working with Fort Knox Storage. Should your marketing be backed by data?
Conquer Termites Northside is a leading example of our Local Best Marketing Program at work. Using a proiritised approach to implementing Local Best Marketing Program, we identified the best opportunities for marketing their business and sought them out first. As success mounted, we implemented the rest of the instruments at our disposal, tweaked secret search engine techniques, engineered a first class social media presence and optimised an engaging website. Video, email newsletters and customer surveys are other critical innovations in the mix.
As a result, Conquer Termites Northside enjoy top Google position across their target geography. They are now perceived as industry leaders. The phone is constantly ringing driving business growth.
Termitesnorthside.com.au, the website for Conquer Termites Northside, is now ranked first for a number of google searches for “termites
There are more than 120 reviews contributing to Conquer Termites Northside’s 5-star ranking on Google Maps. We’ve developed a systemised process for surveying and trained staff to gather reviews to achieve this result. Every day, new prospects contact Conquer Termites Northside already certain that they’re the right choice, thanks to their outstanding reviews. Can standing out from the competition help your business?
From our social media engagement options, Conquer Termites Northside choose their own video blog. There are now more than 40 episodes of “Termite Talk” on their website, Facebook page, and YouTube channel. Thanks to their professional publications in video, and their marketing for YouTube search, Conquer Termites Northside are regarded as industry leaders. Could your business benefit from being seen as a leader in your industry?
"Proven Results"
Our experience with eCentral started in mid 2017 with their Digital Marketing planning service which revealed a range of ways they wanted to promote us online. Optimistic about the possibilities, we engaged their plan. It took a number of months to kick in but we are now experiencing results 40% and 50% greater than last year. Apart from the need for more staff we would like the trend to continue.
