With our 25 years of experience in marketing and digital we are happy to share a few secrets we have learnt about marketing for medium sized service and retail businesses like yours.
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Aptus Plumbing & Gas were referred to eCentral by another one of our Local Best clients. Brett, the owner of the business had 3 meetings with eCentral prior to his engagement with us, which culminated in Aptus Plumbing and Gas joining the ranks of Local Best in March 2019. Brett wanted to be 100% sure that we were the best company to be his Marketing Managers. We think he chose wisely and the results are evident in his financials, enquiry rates and top of key SEO positions.
For Aptus Plumbing & Gas, the Local Best Marketing Program was a start for their journey in consumer marketing. We showed them our 12 months, fixed price plan that used no Google Ads or any add-on costs, and there was no doubt that they could benefit from our program. Would a proven marketing plan take a burden off of your mind?
eCentral’s methods for online reputation management work well with the 5-star attitude towards customer service that Aptus Plumbing & Gas displays. When they started working with eCentral, they had only 20 5-star reviews, and they now have more than 200 of them only 18 months later. Nothing is better for your business than generating 1000% more reviews while still maintaining your high rating of 5 stars. Can you generate more revenue by finding prospects who already know you’re the best?
As there is no advice online regarding any failures in hot water systems, eCentral have used Aptus Plumbing & Gas’ marketing to ensure they solidify their position as the leading local hot water specialists. By considering their personal needs, the new app on the website can link people to the hot water system that best suits them - thanks to its unique nature, every week, this system generates extra business. Will funnelling your business into lucrative work increase your returns?
"John and his team have just been brilliant"
When I first spoke to John we were nowhere. We had zero leads in the marketing space, we were not on any Google pages. ... Being with John and the team, eCentral, we managed to now reach page one. And even now in recent times up to position number one for "plumbers northside". ... It's bringing our leads in, where we were maybe every 3 to 4 weeks, now we get those numbers per day.
Active Pool Supplies is located at Bundall and Runaway Bay on the Gold Coast. It is an award winning Pool Shop that offers pool services, pool cleaning, equipment repairs and water testing. It is your one-stop-shop for all facets of pool equipment and services.
Around November 2018, eCentral became the Marketing Managers for Active Pool Supplies. The Owner Angus, came upon one of our website designs and was impressed by the appearance. After speaking with us and having a quantified comprehension of what we could do for his business, he was onboard.
By using eCentral's own Jetstream Platform we are now broadcasting emails on their behalf to thousands of more customers included in our flat monthly fee. Active Pool Supplies are now better connected to their customer database and have well programmed and informative campaigns going out.
eCentral orchestrated a very successful 12 week Newsletter campaign over the Christmas and New Year period. So successful that we built a 'Jobs Page', within the website to attract new pool technicians as business was escalating at a rapid pace.
Throughout this very challenging time of the COVID-19 pandemic, eCentral have been sending out essential communications to customers reassuring them of the health and safety measures that the team at Active Pool Supplies were diligently undertaking. It was business as usual with new precautions.
The business relationship between eCentral and Active Pool Supplies continues to strengthen as does their financial outlook.
After already tried and failed once to replace an 8-year-old website on their own, eCentral and the Local Best Marketing Program was called in to save the day. By using the Jetstream system, eCentral has a search-engine optimised and fantastic-looking website running in less than 6-weeks. It’s hard for Google not to be happy when every week brings in new content to the webpage. Does your website look like its still designed for Netscape in Google Chrome’s world?
Offers and promotions are an important tool in competitive sectors such as pool care, helping to secure purchases. At the instructions of Active Pool Supplies, eCentral sends through newsletters at a robust page. The Local Best Marketing Program features a fixed price model and includes regular newsletters, helping keep costs down. Would you benefit from using your offers and specials with your customers via newsletters?
To compliment the newsletters, eCentral’s vision for customer engagement and our "contract marketing department" ensures Active Pool Supplies can be sure that the website, social media, Facebook page, and newsletters will be used to spread any promotional offers our team develops, all including as part of the fixed monthly fee. Peace of mind for your budget like this is priceless. Could a fixed-price marketing contract help keep your business operating without complication?
"Recommmended"
I first engaged eCentral to manage our digital marketing in September 2018. Since that time, eCentral has re-created our website, managed our SEO, creatively designed several marketing campaigns (including video creation, newsletters, competitions, and other content to drive traffic). They have effectively monitored and reported results. John and his team are diligent, helpful, imaginative and possess a strong work ethic. I am happy to recommend their services!
Through eCentral's secret 18 point Local Best Marketing Program, Tree Essence watched as their existing Wordpress website was transferred to Jetstream, eCentral's digital marketing platform. It looked no different, but the website was infinitely faster, grew new branches of gorgeous content about their work and their commitment to quality. Shortly after implementation the website sprouted eCentral's "local search" strategy - the likes of which they had never seen before.... and the results are locking in at the time of writing and available for you to test - simply pick a Gold Coast suburb and Google "tree removal that-suburb" - you will find Tree Essence near the top of ever search result, if not in position one!
Tree Essence has expanded inspired by the steady increase in enquiry rates - They are a growing business and thrive in the fierce market place of Arboriculture and tree removal as a premium provider of expertise and quality customer service.
New webpages for all suburbs in the Gold Coast, Tweed, and Byron Bay resulted in an increased Tree Essence benefiting from an increased SEO footprint. Customers love these high-ranked pages because of how full they appear, with a great collection of photos, case studies, local reviews, and job histories driving the webpages to the top of relevant Google searches. It’s common for customers to choose Tree Essence thanks to their local knowledge. Will focusing on local clients benefit your business and it’s revenue?
Each and every week, you’ll find a new fantastic case study, FAQ, and other spectacular pieces of content from eCentral’s local team, and these pieces of content are posted to the Google My Business, website, and other social medias for Tree Essence. There’s no limit to the growth of business that Tree Essence can undertake by establishing themselves as experts in their field. Can you broadcast the quality of your work even further?
Over the years to come, clients will find themselves in need of Tree Essence’s help again, which means it’s important to stay in touch. Clients love the rich monthly newsletters made from the promotions, case studies, and news collected by eCentral’s Jetstream platform. Could you benefit from staying in touch more with old customers?
"Your business will grow expontentially"
If you are serious abou tdeveloping your business, I would definitely give eCentral a call. These guys are fantastic. They know what they are doing, and your business will grow exponentially.
Fort Knox Storage is a Queensland based family owned and operated business. They joined the well deserved rank of becoming one of Local Best Businesses in November 2018. The team at eCentral had many meetings with the owners, shareholders and senior staff well prior to this date. Taking on eCentral as their Marketing Managers was something they had to consider very seriously and be reassured that we were up to the task. They wanted new, fresh and innovative ideas to put them ahead of their competitors. So, yes! They chose us and we began to take them on a new upward financial journey.
We began by reshaping their website with the fastest and latest technology and reduced their dependency on paid Google ads. Some of the team here at eCentral undertook a road trip to meet the Managers in various locations to gain a better insight into how each Fort Knox Storage site was operating. We wanted to ensure we took a highly beneficial and holistic approach to the changes that we were making.
Now, 70% of Fort Knox Storage's current business is coming from organic sources that has been very reliable, with more than 2 times the organic click-through rate than before, which is very significant to changing the nature of their business. The statistics continue to show that occupancy is well above the year on year results.
There were a range of problems revealed within the existing website during eCentral’s initial consultation with Fort Knox Storage. The new website now uses its UX and UI to convert more enquires and deliver superior functionality compared to Fort Knox Storage’s old website, and it was crafted in only 6 weeks. Designing, developing and delivering a hand-crafted website, created from scratch, that integrates all existing content while retaining SEO standing and ensuring all online quote and enquiry plugins continue to function within the Sitelink software is an outstandingly difficult task, making this an exceptionally fast build. Can you increase the efficiency at which your website converts business?
With their poorly-ranked website, Fort Knox Storage believed that Google Ads was the central means by which any business should attract prospects. There have been a number of first-class, white hat SEO methods developed at eCentral since 1999. With a global pandemic wreaking havoc and a recession setting in, Fort Knox Storage saw our methods turning into a 2.5x improvement to their SEO stats in 6 months, with a 3x improvement evident after 18 months. How many prospects have yet to see your business?
eCentral’s dedication to Fort Knox Storage’s success includes the weekly capture of more than 500 data points regarding their digital performance, all collected by hand. There are no unwelcome surprises waiting for Fort Knox Storage with this quality of information, making it abundantly clear where business is coming from and where any gaps might be forming. Organically-sourced business for Fort Knox Storage leapt from 20% to 40% after taking on eCentral as their marketing managers. Do you want to ensure your marketing is backed by the relevant data?
Conquer Termites Northside is a leading example of our Local Best Marketing Program at work. Using a proiritised approach to implementing Local Best Marketing Program, we identified the best opportunities for marketing their business and sought them out first. As success mounted, we implemented the rest of the instruments at our disposal, tweaked secret search engine techniques, engineered a first class social media presence and optimised an engaging website. Video, email newsletters and customer surveys are other critical innovations in the mix.
As a result, Conquer Termites Northside enjoy top Google position across their target geography. They are now perceived as industry leaders. The phone is constantly ringing driving business growth.
When you search for termites
With over 120 reviews already logged with Google Maps and more coming in every day, Conquer Termites Northside has earnt their 5-star ranking We’ve developed a systemised process for surveying and trained staff to gather reviews to achieve this result. There’s no doubt in any new prospect mind that they’ve made the right choice even before they’ve contacted Conquer Termites Northside, thanks to these exceptional reviews. Can you imagine a world where your competition can no longer keep up with your reputation?
After much consideration, Conquer Termites Northside decided upon a video blog from our options for social media engagement. Mirrored across termitesnorthside.com.au, YouTube, and their Facebook page, Conquer Termites Northside has released more than 40 episodes of “Termite Talk” Conquer Termites Northside has cemented their position as industry leaders with their fantastic professional videos, and their strong marketing for YouTube search results. Can your business become a leader in your sector?
"Proven Results"
Our experience with eCentral started in mid 2017 with their Digital Marketing planning service which revealed a range of ways they wanted to promote us online. Optimistic about the possibilities, we engaged their plan. It took a number of months to kick in but we are now experiencing results 40% and 50% greater than last year. Apart from the need for more staff we would like the trend to continue.
